At the end of the newest Bob Woodward book, State of Denial, he quotes National Security Advisor Stephen Hadley as saying "Great! This book (meaning Woodwards) is going to be published in 2006, right after Jerry Bremer's book!" and goes on to say that the one-two punch of these accusations was going to be dangerous to the president and mid-term elections.
This passage seemed conspicuously out of context with the rest of the book, like the camera dwelling a bit too long on a Coca-Cola can in a film or TV show. Did Simon and Schuster, the publisher of both Woodward's State of Denial, as well as Bremer's My Year in Iraq, purposely 'product place' a plug for Bremer's book in what they knew would be a popular Woodward book? If so, I think that may be the first deliberate product placement in a book that I have seen yet. That is, unless those old Dunhill cologne references in the John Gardener James Bond books were paid for.
By the way, since Amazon does not allow you to 'search inside' Bremer's book and I do not own it, I cannot determine if this is cross-promotion. Anyone who owns it, please let me know if they are shamelessly plugging each other's work.
On a related note, I also recently finished Barry Werth's 31 Days, recounting the 31 days starting with Nixon's resignation until his pardon. It is just amazing how many people from that time period in the '70s, working for Nixon and Ford, are also currently in the Bush administration in high positions (Hadley, Rumsfeld, Cheney, etc.).